Nos apasiona aplicar las herramientas del neuromarketing para conocer las respuestas no conscientes de los consumidores y entender cómo influyen las emociones en su comportamiento. Nuestro enfoque combina investigación tradicional con tecnología de última generación para enriquecer los estudios de mercado desde la neurociencia.
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Seguimiento ocular con cámaras integradas para identificar qué capta la atención del consumidor y en qué momento.
Registra reacciones fisiológicas vinculadas a estímulos emocionales.
Analiza microexpresiones faciales y las categoriza según el tipo de emoción generada.
Estos recursos nos permiten interpretar de forma más profunda cómo se perciben productos, servicios, campañas o entornos físicos y digitales. El resultado: información accionable que va más allá de lo que el consumidor dice, y se adentra en lo que realmente siente.
Y es que el neuromarketing nos ayuda a crear experiencias más eficaces, memorables y alineadas con las emociones de los usuarios.
