{"id":4561,"date":"2025-05-06T11:32:07","date_gmt":"2025-05-06T11:32:07","guid":{"rendered":"https:\/\/scwzbcw.cluster100.hosting.ovh.net\/services\/neuromarketing-analysis-and-research-group-aei\/"},"modified":"2025-05-22T14:13:01","modified_gmt":"2025-05-22T14:13:01","slug":"neuromarketing-analysis-and-research-group-aei","status":"publish","type":"page","link":"https:\/\/test.analisiseinvestigacion.com\/en\/services\/neuromarketing-analysis-and-research-group-aei\/","title":{"rendered":"Neuromarketing – Analysis and Research Group (AEI)"},"content":{"rendered":"\t\t
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Market Research with Neuroscience\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are passionate about applying neuromarketing <\/span>neuromarketing<\/b> to understand consumers’ non-conscious responses and how emotions influence their behavior. Our approach combines traditional research with state-of-the-art technology to enrich market research from neuroscience. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Through our neuromarketing studies, we obtain objective data on the customer experience and its emotional impact thanks to devices and techniques such as:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Eye tracking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Eye tracking with integrated cameras to identify what captures the consumer’s attention and when.<\/span>
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Wireless bracelet
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It records physiological reactions linked to emotional stimuli.<\/span>
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Facial coding<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Analyzes facial microexpressions and categorizes them according to the type of emotion generated.
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These resources allow us to interpret more deeply how products, services, campaigns or physical and digital environments are perceived. The result: actionable information that goes beyond what the consumer says, and delves into what they really feel. <\/span><\/p>

And it is that the <\/span>neuromarketing<\/b> helps us to create more effective, memorable experiences that are aligned with users’ emotions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tI am interested in<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Market Research with Neuroscience We are passionate about applying neuromarketing neuromarketing to understand consumers’ non-conscious responses and how emotions influence their behavior. Our approach combines traditional research with state-of-the-art technology to enrich market research from neuroscience. Through our neuromarketing studies, we obtain objective data on the customer experience and its emotional impact thanks to devices […]<\/p>\n","protected":false},"author":1,"featured_media":4370,"parent":4501,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4561","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nNeuromarketing - Analysis and Research Group (AEI) - Analisis e Investigacion Group - STAGING<\/title>\n<meta name=\"description\" content=\"Our neuromarketing approach combines traditional research with technology to enrich market research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/test.analisiseinvestigacion.com\/en\/services\/neuromarketing-analysis-and-research-group-aei\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing - 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