{"id":4496,"date":"2025-03-19T09:17:48","date_gmt":"2025-03-19T09:17:48","guid":{"rendered":"https:\/\/scwzbcw.cluster100.hosting.ovh.net\/design-thinking-analysis-research-group-aei\/"},"modified":"2025-05-22T14:34:04","modified_gmt":"2025-05-22T14:34:04","slug":"design-thinking-analysis-research-group-aei","status":"publish","type":"page","link":"https:\/\/test.analisiseinvestigacion.com\/en\/services\/design-thinking-analysis-research-group-aei\/","title":{"rendered":"Design Thinking – Analysis & Research Group (AEI)"},"content":{"rendered":"\t\t
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Design Thinking<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We apply the methodology of <\/span>Design Thinking<\/b> methodology to accompany our clients in real innovation processes, focused on people.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Design Thinking Methodology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our approach combines creative thinking, deep analysis and co-creation to transform complex problems into viable and actionable solutions. We use this discipline in collaborative environments that integrate both the client and the consumer, allowing us to detect opportunities, generate ideas and materialize them through concrete prototypes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Design Thinking allows us to:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Map<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Thoroughly understand the problem or challenge<\/b> from the user’s perspective.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Explore<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Delimit the context<\/b> to correctly focus the subsequent phases.<\/span>
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Idear<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Generate innovative ideas<\/b> with creative techniques and visual tools.<\/span>
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Build<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design prototypes<\/b> that materialize concepts and take them to action.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Test<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Co-create solutions<\/b> with users and multidisciplinary teams.<\/span>
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Validate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Iterate and refine<\/b>by collecting direct feedback from the final consumer.<\/span>
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Let's explore together<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This service is designed to accompany ideation processes, product development, organizational transformation or exploration of new business models.<\/span><\/p>

A way of moving from the intangible to the tangible, where in-depth knowledge of the consumer becomes the driving force behind innovation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Design Thinking We apply the methodology of Design Thinking methodology to accompany our clients in real innovation processes, focused on people. Design Thinking Methodology Our approach combines creative thinking, deep analysis and co-creation to transform complex problems into viable and actionable solutions. We use this discipline in collaborative environments that integrate both the client and […]<\/p>\n","protected":false},"author":1,"featured_media":4358,"parent":4501,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4496","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nDesign Thinking - Analysis & Research Group (AEI) - Analisis e Investigacion Group - STAGING<\/title>\n<meta name=\"description\" content=\"Research with Design Thinking: an innovative approach to better understand your customers, by AEI Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/test.analisiseinvestigacion.com\/en\/services\/design-thinking-analysis-research-group-aei\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Thinking - 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