At Analisis e Investigacion, we use specialized virtual platforms to develop flexible, in-depth qualitative models adapted to new forms of digital interaction.
They allow us to conduct research in real time and over extended periods of time (weeks or months), opening a unique window into the personal, social and consumer reality of the participants.
This methodology creates an environment of trust in which people can express themselves freely, generating richer and more contextual insights.
Thanks to our online community platforms:
We strategically delve into motivations, attitudes, perceptions and habits. on motivations, attitudes, perceptions and habits.
We co-create with users in the development of new products, services or concepts.
We explore trends from a consumer perspective.
We test marketing proposals in very short time frames.
We encourage creativityincorporating materials such as photos, drawings, videos and personal stories.
These solutions allow us to combine the power of qualitative research with the advantages of the digital environment, generating a dynamic, participatory and very valuable space for brands that seek to innovate and connect from the emotional.
