We are passionate about applying neuromarketing neuromarketing to understand consumers’ non-conscious responses and how emotions influence their behavior. Our approach combines traditional research with state-of-the-art technology to enrich market research from neuroscience.
Eye tracking with integrated cameras to identify what captures the consumer’s attention and when.
It records physiological reactions linked to emotional stimuli.
Analyzes facial microexpressions and categorizes them according to the type of emotion generated.
These resources allow us to interpret more deeply how products, services, campaigns or physical and digital environments are perceived. The result: actionable information that goes beyond what the consumer says, and delves into what they really feel.
And it is that the neuromarketing helps us to create more effective, memorable experiences that are aligned with users’ emotions.
