We help you by applying qualitative and quantitative methodologies to evaluate and optimize the impact of advertising campaigns, from the creative phase to the final measurement of results. Our approach in advertising research helps you communicate better, with greater reach and higher return.
Creative TerritoryWe evaluate if the message connects with the target and reinforces the desired positioning.
Evaluation of ideas and executionsWe measure the strength of the concept, the clarity of the message and the recall.
Pre- and post-campaign analysisWe compare the impact before and after the launch, with a cross media approach. cross media approach.
Competitive context reviewWe understand how your campaign stacks up against the competition.
Effectiveness measurement by channelWe identify which media contribute most to the fulfillment of objectives.
Effect on brand healthWe evaluate the impact on notoriety, consideration and recommendation.
The advertising research allows you to optimize investment, adjust creative and ensure that your messages reach, connect and generate real results in your audiences.
