🔍👀 Do you really know what your customers look at and what they remember afterwards?
The human eye is an implacable judge. It decides in milliseconds what catches its eye and what it ignores. But… what they look at is what really matters? This is where eye tracking, one of the most powerful tools in market research, comes into play.
At Adimen we can answer key questions such as:
✅ Where do you focus your attention first?
✅ What elements go unnoticed?
✅ How to optimize a design to improve its impact?
In our web blog you will discover how eye tracking is changing the rules of the game. 🔥
Download the PDF carousel to discover what eye tracking is and how we apply this technology in our media studies. 👇
#EyeTracking #MarketResearch #Neuromarketing #Advertising #Marketing
