If you could make three wishes with the certainty that they would be granted…. what would they be? ✨
At Adimen we have put this question to a sample of 600 adults, and the results are clear: money is the number one desire.
💰 57% of respondents include it on their wish list.
🏥 47% mention health, a desire that increases with age.
👪 30% want wellbeing for their family.
🩷 26% ask for a loving partner.
💼 25% mention work, being more relevant among young people.
However, there is one fact that we cannot ignore: 43% of the population does not mention money among their top three desires.
What drives these consumers, and what opportunities does this data represent for brands?
🔎 At Adimen we have thoroughly analyzed these findings in our report.
#MarketResearch #Trends #Consumption
