At Analisis e Investigacion, we help brands to deepen theircustomer experience (CX) from a holistic perspective, combining research techniques, technology and advanced analytics to understand and improve every customer interaction.
Identify the key factors that shape the customer experience.
Understand the emotions, perceptions and expectations that make a difference.
Build experience maps (Customer Journey Map) supported by virtual ethnographic research platforms.
Apply neuromarketing techniques to measure real emotional reactions at different touch points.
Use multivariate analysis and econometric models to detect levers of change.
Implement automatic tracking systems with advanced linguistic analysis.
All this to strategically move towards a more satisfying, consistent and memorable customer experience.
In a context where loyalty is increasingly dependent on how customers feel about themselves, researching the CX is not an option, it’s a priority. We help you turn every touch point into a real connection opportunity.
We specialize in designing customized mystery shopping operations, combining observation, qualitative analysis and strategic KPI measurement. This methodology allows us to:
