We help you to define, adjust and optimize your pricing strategy through advanced techniques of pricing modeling and purchasing behavior studies. Our goal: to maximize profitability, improve value perception and adapt commercial decisions to market realities.
We apply specific techniques for:
Analyze
The relationship between price, demand and perceived value.
Measure
Price elasticity and its impact in different competitive scenarios.
Estimate
Sales potential according to different price levels and promotions.
Evaluate
The role of price versus other attributes of the product or service.
Optimize
Media and message combinations based on expected return (Marketing Mix Modeling).
Our tools:
Conjoint analysis (traditional, adaptive, Menu Based...)
Gabor-Granger and Van Westendorp, for willingness to pay and optimal price range.
BPTO, to study the sensitivity to price variations.
Linear and logistic regression models , decision trees, Markov chains, among others.
Take the next step
In addition, we develop ad-hoc tools so that our clients can simulate pricing scenarios and make decisions with greater agility.
The price modeling is key to grow with business intelligence in highly competitive markets. We give you the data, the models and the vision to make it happen.
