En Análisis e Investigación, ayudamos a las marcas a profundizar en la customer experience (CX) desde una perspectiva integral, combinando técnicas de investigación, tecnología y análisis avanzado para entender y mejorar cada interacción con el cliente.
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Identificar los factores clave que configuran la experiencia del cliente.
Comprender las emociones, percepciones y expectativas que marcan la diferencia.
Construir mapas de experiencia (Customer Journey Map) apoyados en plataformas virtuales de investigación etnográfica.
Aplicar técnicas de neuromarketing para medir reacciones emocionales reales en distintos puntos de contacto.
Utilizar análisis multivariable y modelos econométricos para detectar palancas de cambio.
Implementar sistemas automáticos de seguimiento con análisis lingüístico avanzado.
Todo ello para avanzar estratégicamente hacia una experiencia de cliente más satisfactoria, coherente y memorable.
En un contexto donde la fidelidad depende cada vez más de cómo se sienten los clientes, investigar el CX no es una opción, es una prioridad. Te ayudamos a convertir cada punto de contacto en una oportunidad de conexión real.
Somos especialistas en el diseño de operaciones de mystery shopping a medida, combinando observación, análisis cualitativo y medición de KPIs estratégicos. Esta metodología nos permite:
